About Us

We are a full-service sports marketing agency dedicated to nurturing athletic talent and maximizing success both on and off the court through comprehensive brand marketing, development, and management services. Whether you’re a college athlete navigating N.I.L., or a professional player in the NBA, WNBA, or Overseas, we’re here to elevate your brand presence at every level.

LIME just isn’t our name; it represents our philosophy-Life In My Eyes. We see sports not just as games, but as a way of life , a source of joy, and a platform for positive change. Through our work, we aim to capture the essence of this vision, bringing it to life in every campaign and event we craft.

Unlocking Potential, Fueling Victories: LIME SPORTS GROUP

Our Mission:

To create unforgettable experiences that resonate with fans and deliver measurable results for our partners. From grassroots initiatives to high-profile endorsements, we tailor our services to meet the unique needs of each client, driving engagement and building lasting relationships.

What Do We Offer?


Client Management:

Our client management services are tailored to meet the individual needs of each athlete, ensuring that every aspect of your professional and personal life is seamlessly coordinated. We take care of everything from scheduling and travel arrangements to managing media appearances and sponsorship commitments. Our team also handles the finer details, such as coordinating logistics for your family, ensuring they are comfortable and supported wherever your career takes you. We pride ourselves on offering personalized service with a keen attention to detail. Our goal is to simplify your life by taking on the complexities of your day-to-day responsibilities allowing you to solely focus on your athletic and public commitments. Whether it’s booking flights, arranging accommodations, or organizing events, we handle it all with efficiency and discretion.

Player Development:

Our experienced player development staff works closely with each athlete focusing on fundamentals and advanced techniques. We tailor our training sessions to address your specific needs, helping you improve your shooting, ball-handling, shot creating, IQ, and overall court awareness. Additionally our staff breaks down your game film, identifying strengths and pinpointing areas of improvement. Our program is committed to providing you with the resources and expertise needed to reach your full potential. By honing these skills, we ensure that you are well-equipped thrive on the court.

Contract Negotiation:

We take pride in securing contracts that reflect the talent and dedication you bring. Our experienced team of skilled negotiators works diligently to understand your goals and aspirations. We conduct thorough research to identify the most lucrative opportunities, ensuring that each deal aligns with your personal brand and career trajectory. Additionally we keep you informed at every stage, ensuring you fully understand the terms and implications of each contract. Our team also offers ongoing support, managing relationships with your sponsors and partners to ensure that all parties meet their obligations and expectations.

Wealth & Career Counseling:

We recognize that an athlete’s career is a unique journey filled with opportunities and challenges. Our Wealth & Career Counseling services are designed to provide you with the guidance and support needed achieve financial security and long-term career success. Our holistic approach ensures that you are well-prepared for life both during and after your sports career. Our team of financial experts works closely with you to create personalized strategies that address your immediate needs and future goals. We offer investment opportunites, tax planning, savings strategies, and risk management, helping you build and protect your wealth.

We understand that planning for life after sports can be daunting, and our career counselors are here to help you navigate that transition smoothly. Whether you’re interesting in pursuing business ventures, media opportunities, or philanthropic endeavors, we provide the resources and connections to make your post-sports career fulfilling and impactful!

Brand Strategy:

Our Brand Strategy services are designed to help you build and enhance your personal brand, ensuring it resonates with fans, sponsors, and the broader market. We provide a comprehensive approach to brand development that maximizes your visibility, engagement, and overall marketability. Our team of branding experts begins by working closely with you to uncover your unique story, values, and goals. We conduct in-depth market research to understand your target audience and competitive landscape. With these insights, we develop a tailored brand strategy that highlights your strengths and differentiates you from the competition.

Philanthropic Initiatives:

Our Philanthropic Initiatives services are designed to help our athletes channel their influence and resources into causes they are passionate about. We work closely with you to identify causes that resonate with your personal beliefs and values, whether it’s supporting youth sports, education, health initiatives, or social justice. From there, we offer full-service support to establish and manage your own charitable foundation if desired, handling all legal, financial, and administrative aspects to ensure its effectiveness. Our team also designs and implements impactful campaigns, organizing charity events, fundraising drives, and leveraging digital platforms to raise awareness and funds for your chosen causes. Additionally, our team manages all aspects of public relations and media outreach, ensuring your philanthropic work is highlighted in the right channels and reaches a broad audience.